Integrated MailChimp Email Marketing for Ecommerce Owner (SkillsFuture Credit Eligible)
Here's a short video on what you can expect at our workshops:
Time: 10am to 6pm
Training Venue: 6 Raffles Quay, #15-00, Singapore 048580
80% hands-on, small class training, max. 8 participants
As seats are limited please register early.
Public Fee: $720/pax (Bank Transfer) Tickets via Peatix - $765/pax
SkillsFuture Credit Eligible Course, you may use up to $500 to offset the course fees if you have sufficient credits.
Course code on SkillsFuture Directory: CRS-N-0044685
To use your SkillsFuture Credits for this course, please fill in the registration form on our website.
MailChimp is FREE for your first 2,000 email subscribers and 12,000 emails to be sent per month
What to expect during the workshop?
Hands-on workshop where participants design, create and develop an email marketing campaign to suit their e-commerce marketing needs
Business owners, sales and marketing professionals who want a boost their sales with email marketing.
Beginners who are new to MailChimp Email Marketing and hope to learn how they can use MailChimp more effectively for their email marketing campaigns.
• Use MailChimp as an email marketing tool for their business
• Design & Create MailChimp Forms for email database collections
• Learn 5 ways to grow your email database
• Learn 3 key principles and winning strategies in Email Marketing
• Learn how to plan out an E-commerce Email Marketing Strategy
• Learn how to design, schedule, and automate E-commerce Email Marketing Campaigns
• MailChimp Birthday Email Automations for E-commerce Customers
• MailChimp Abandon Cart Series Automation for E-commerce Customers
• MailChimp Lapsed Purchase Series Automation for E-commerce Customers
• Learn to use MailChimp effectively as an email digital marketing tool to GROW your E-commerce business
• Re-target email database on Facebook and Instagram
OVERVIEW of the 2-day Integrated MailChimp Email Marketing for E-commerce Business Owners Course Content
Day 1 Course Outline:
1. (a) Introduction to Email Marketing and MailChimp Email Marketing Service Platform
1. (b) Learn 3 reasons why Email Marketing is relevant and useful for brick and motar business as well as e-commerce businesses.
1. (c) Key principles in Email Marketing
2 (a) Hands-on: Create a FREE MailChimp Account
2 (b) Introduction to MailChimp and its Interface and Tools
3. Hands-on: Create List, MailChimp Forms, Backup List / Database
(a) Benefits and Automation of Database Collection with Pop-up Forms
(b) Secrets to Exploding your Email Subscribers Growth with MailChimp Pop-up Forms
(c) Benefits and Automation of Database Collection with Landing Pages / MailChimp Forms
(d) Design Graphics in PowerPoint or Keynote for your MailChimp Forms, Email Campaign and Landing Page Banner Graphics
(e) Free Icons and Graphics Resouces will be shared
4. Hands-on activity: GROW your Email List, GROW your E-commerce Business with Email Marketing
(a) 5 ways to optimize your email campaigns for better results
(b) 7 simple ways to grow your email list
5. Hands-on activity: Key Principles and Winning Strategies for Email Marketing (Learn & Apply)
(a) Key principles to get Higher Open Rates in your Email Campaigns
(b) Keyword Copywriting for Higher Open Rates and Click Through Rates in your Email Campaigns
6. Hands-on: Brainstorm, Consult, Design and Create your very Email Marketing Campaign on MailChimp
7. Hands-on: Schedule and Resend your Campaigns (Groups & Segments)
8. UNLEASH the POWER of Email Marketing with an Email Marketing Strategy (Learn & Apply: Buyer's Journey on the Internet)
9. Final Question & Answer on Day 1's Email Marketing
Day 2 Course Outline:
10. Hands-on activity: Introduction to Automations available in MailChimp: Welcome, Birthday, Education, Abandon Cart and Lapsed Purchase Automation Series
(a) Basic automation series theory and concept
(b) Hands-on activity: Draft the workflow of your automation series campaign
11. Brainstorm and Consult with the trainer on the automation series for your business or e-commerce business
12. Hands-on activity: Plan, Design and Implement your Automation series for your business
(a) Design your email marketing campaign graphics with Microsoft Win or Mac PowerPoint / Apple's KeyNote App
(b) Setup automation workflows in MailChimp (each automation series typically takes 90~120 min to setup, including design)
(c) Design & Setup 2~3 automation series during the workshop
13. Summary and conclusion of your Integrated Email Marketing Strategy for your business
14. Final Consultation, Question and Answer with Trainer
What to Bring
• Laptop & charger
• Mouse & mouse pad
For course enquiries, please email us at email@example.com
Call, SMS, or What’sApp us at (65) 9296 3877
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This is a Certificate Course.
Receive a Certificate of Completion upon completion of the course from Sky Digital Agency.
This workshop is SkillsFuture Credit Eligible.
Who can apply? - Singaporeans aged 25 years and above.
This workshop is SkillsFuture Credit Eligible. As of Jan 2016, every Singaporean (25 years old and above) has $500 SkillsFuture Credits.
Course code on SkillsFuture Directory: CRS-N-0044685
As the course fee is $720.00, you may use SkillsFuture Credits you have to offset course fees (up to $500), and remainder payable via bank transfer.
Email us at firstname.lastname@example.org and we will send you payment instructions on how you can pay for the course directly with your SkillsFuture Credits.
Details we will need for SkillsFuture Credit participants:
1. Name as in NRIC:
5. Home Address:
If you are company sponsored and your company we do not need participants NRIC details.
1. Company Name:
2. Company Address:
3. Finance Person Name, Email, Tel:
4. Participant's name as in NRIC:
About the Trainer
Charmaine is the Creative Director of Sky Digital Agency and The Good Designers.
She has been conducting training since 2015, equipping her clients in Facebook Marketing, Search Engine Optimization (SEO) & Email Marketing, and other key digital marketing topics. Till date, she has conducted more than 1,500 hours training.
Charmaine makes learning interactive, practical and fun. She enjoys breaking down complex topics to help participants gain better understanding on Facebook Marketing, SEO & SEM, Infographics Design and more!
She strongly believes that the training industry needs more courses and training with smaller group of participants that allows them a more conducive environment to learn, ask questions, and have more 1-to-1 time with the trainer.
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You may also view the testimonials on our courses on our Facebook Page
SkillsFuture Credit Eligible Courses under Sky Digital Agency
✓ Instagram Marketing for Beginners - View Course Details >
✓ Facebook Marketing Masterclass and ChatBots (2 days) - View Course Details >
✓ MailChimp Email Marketing for Beginners
✓ Winning with an Integrated Content Marketing Strategy - View Course Details >
✓ SEO Internet Marketing for Beginners
✓ Integrated Facebook Marketing for Dropshipping and E-commerce Owners (2 days) - View Course Details >
✓ Integrated MailChimp Email Marketing for Dropshipping and E-commerce Owners (2 days) - View Course Details >
✓ LinkedIn Marketing SlideShares Content Strategy (2 days) - Newly Launched
Enquire with us at email@example.com
1. Who can i contact should i have questions?
Please email Sky Digital Agency at firstname.lastname@example.org
2. Is there a minimum class size to proceed?
Yes. We require a minimum class size of 4 people to proceed with the class.
In the event that there are insufficient participants, we reserve the right to reschedule the class. In such cases, we will inform you no later than 3 days before the event.
3. Where is the venue of the workshop?
6 Raffles Quay, #15-00, Singapore 048580
Nearest MRT: Raffles Place MRT / Telok Ayer MRT / Downtown Line MRT